[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][icon size=”40″ color=”#f99d1c”]b[/icon] Market Messaging Solutions


Kerri Konik talks about authentic connection.

 

Messaging is really about how you “connect” with your audience. You may have the perfect words or presentation, but unless your video resonates with your viewers in authentic was that moves them, they may not take action. We have designed the following packages, based on what we have learned from producing more than 3,000 client videos, to help you connect powerfully through your messaging. Click the options below to learn more.

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Strategic Storytelling:

 

Words are how we think — Stories are how we link. ~ Christina Baldwin

Too often we focus their message on ourselves instead of what really matters to our audience. We use the term, “It’s hard to see the label from inside the bottle.” That’s why we have designed this service to help you truly connect with your audience using your stories while focusing on what matters to them to inspire them to take action.

Before we dive into storytelling strategies in our session, it is crucial for us to really understand your business and who you want to reach at a deep level.  This way we can bring the eyes and ears of your audience into our conversation to create compelling messaging that attracts and moves them.  This allows us to discover and ask the most important questions.

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– Touch to play video

Corporate Leadership consultant Larry Ferguson talks about the importance of understanding his business.
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Speaker and PR/Marketing consultant Patrick Galvin talks about the importance of asking the right questions.
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In our strategy session you will learn our proven methodology for building rapport, trust, engagement, and your champions. These foundation storytelling concepts include:
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– Story Sharing vs Story Telling

– Know, Like, Trust Buckets

– Intrigue, Conceive, Believe

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– So what…For example

– Landing the Plane

– Walking them across the Bridge

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With a solid understanding of these concepts you will be able to build a stronger connection with your audience when designing the messaging for these types of videos:

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– Sales video

– Free offer list building video

– Testimonial or Success Story video

– Educational Expertise videos

– About Us video

– Our Services video

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– Launch videos

– Program & Product videos

– Thank You videos

– Newsletter videos

– Book launch video

– Speaker Reel video

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Results:

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Product Video – Touch to play video

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About Me Video – Touch to play video

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Book Promo Video – Touch to play video

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App Service Video – Touch to play video

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Free Offer List Building Video – Touch to play video

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Thank You Video – Touch to play video

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Home Page Explainer Video – Touch to play video

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Our Service Video – Touch to play video

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Client Educational Video – Touch to play video

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Client Story and My Passion Video – Touch to play video

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Customer Success Story Testimonial Video – Touch to play video

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Member Recruitment Video – Touch to play video

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Nonprofit Impact Video – Touch to play video

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Fundraiser Event Video – Touch to play video

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Nonprofit Organization Video – Touch to play video

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Speaker Reel Video – Touch to play video

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By working together, you will have confidence:

– Formulating engaging messages for different types of videos that authentically connect with your audience.

– Designing a content and production calendar.

– Telling your stories in a way that moves people to take action.

– Incorporate your videos into your marketing.

What you get:

Two 60-minute strategy and planning sessions at your office, home, or online via Skype to:

– Assess and understand your audience needs.

– Identify the types of videos to effectively engage your audience.

– Learn our proven storytelling methodology and apply it to your video messaging.

– Practice your messaging with expert feedback.

– Develop a video production and content calendar.

– Define and attract referral partners with value adding content.

– Identify specific “Call to actions” for your videos.

– How to reach your audience where they are online and offline.

– How to integrate videos into your marketing – website, social media, other marketing.

– Introduce you to 30 critical interview questions that we use to elicit powerful stories.

Video recording of our sessions for you to refer back to.

Vibrance Video Bootcamp Program – Messaging Training Module ($150 value).

 

Price: $497




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[fusion_toggle title=”SOLUTION 2: Speaker Reel Strategy & Professional Editing”]

Speaker Reel Strategy and Professional Editing

We’ve designed a storytelling formula to help our clients book more speaking opportunities.  Throughout their speaker video, we build trust and rapport with decision makers demonstrating social proof, emotional connection, storytelling mastery, subject matter expertise, speaker stage presence, personal philosophy and passion,  audience focus and engagement, and authenticity.

We’ve structured a methodology to create a foundation speaker reel video based on your available photos, video footage, and testimonials.  As you land more speaking opportunities, we simply edit and update your existing speaker video with new material keeping fresh and up to date with your best work.  As you have different audiences, we can create multiple versions to resonate with specific markets.

Results:

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Katherine Collins – Touch to play video

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Angela Joyner  – Touch to play video

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Dr. Elvira Beracochea – Touch to play video

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Lou Radja – Touch to play video

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Jessica Drummond – Touch to play video

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Patrick Galvin – Touch to play video

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What you get:

60-minute strategy and planning sessions via Skype to:

– Introduce you to our proven speaker reel video formula that gets you more speaking opportunities.

– Plan specific media assets to collect.

Professionally edited speaker reel video (up to 8 hrs of editing)

 

Price: $997




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[fusion_toggle title=”SOLUTION 3: Powerful Customer Testimonials”]

Powerful Customer Testimonials

When it comes to video testimonials, many people think that it’s just about putting a camera in front of a person and asking them to say good things.  It becomes more about the video and the praise.  As a result the viewer does not identify with the person on the video.

With our approach, we strategically help our clients identify key people who would champions them and resonate most with their intended audience.  Then we have a proprietary methodology in which we build rapport, formulate questions, prepare the interviewee, help them feel at ease during the shoot, elicit compelling stories.  As a result, viewers who watch these testimonials they relate with the experiences shared, and develop confidence and trust in the business.
– Touch to play video

 

What you get:

90-minute strategy and practice sessions in person or online via Skype to:

– Introduce you to our Customer Success story formula.

– Demonstrate how to identify and ask your clients to do a video testimonial.

– Practice our proprietary script used to quickly prepare clients for video testimonials.

– Walk through the video interview process.

Video recording of our sessions for you to refer back to.

Vibrance Video Bootcamp Program – Messaging Training Module ($150 value).

Price: $347

 


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SOLUTIONS

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